The main force of adult pets after 80 and 90
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- Time of issue:2018-06-25 15:31
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(Summary description)According to the "2016 White Paper on China's Pet Industry" released this year, the post-80s and post-90s accounted for 65% of pet consumer groups, and the post-80s consumer groups accounted for nearly 50% of pet consumers.
The main force of adult pets after 80 and 90
(Summary description)According to the "2016 White Paper on China's Pet Industry" released this year, the post-80s and post-90s accounted for 65% of pet consumer groups, and the post-80s consumer groups accounted for nearly 50% of pet consumers.
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2018-06-25 15:31
- Views:
Information
According to the "2016 White Paper on China's Pet Industry" released this year, the post-80s and post-90s accounted for 65% of pet consumer groups, and the post-80s consumer groups accounted for nearly 50% of pet consumers.
The white paper shows that China's pet users are roughly divided into the main consumer post-80s, the fashion forward post-90s, the post-70s focusing on quality, and the post-50s/60s rational consumption. Among them, the post-80s consumer group keeps pets accounting for 48.4%, with a substantial advantage becoming a pet group with high spending power. As the mainstay, the post-80s and post-90s accounted for 65% of the total. With the increase of age and income in the future, the post-90s group will gradually stabilize their lives. This proportion may increase further and the consumption potential will also be greater. . The survey shows that pet owners shop for pets 1-3 times a month, and the average monthly consumption is close to 500 yuan. The categories they buy are mainly pet food and supplies. Among them, more than 30% have an average annual cost of more than 1,000 yuan. From the perspective of consumption of all age groups, the post-80s love to buy health care products, and the post-90s love to buy supplies and services.
The white paper also shows: China's pet industry has entered a period of rapid development, and the market size will exceed 200 billion yuan in 2020. Consumers' brand awareness will gradually increase, and the pet industry is about to usher in a "blowout era". From 2010 to 2014, the average annual growth rate of my country's pet industry reached 50.7%. In 2015, the market size of China's pet industry reached approximately RMB 97.8 billion. It is predicted that by 2020, it will maintain an average annual growth rate of 32.8%, which is expected to exceed RMB 200 billion. Yuan Renminbi mark.
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